The customer base of Tommy Hilfiger is women, men and children. The Hilfiger followers on different social medias are women and men who seems to have the same age as the models present on the brand web site. Followers and models are in their twenties and thirties.
The fact that the followers and models used by Tommy Hilfiger brand are the same, shows that the brand knows their customers. An other evidence of Tommy Hilfiger working strategy is that we know they have 9,500,000 people who like their facebook page, they have 720,000 followers on Twitter, 364,000 on Intagram, etc… That means a lot of people are following them through the social media and they are connecting with the brand.
But we don’t have enough information to know if their social media strategy is working or not to increase the sales of the brand. We can suppose that Tommy Hilfiger is learning a lot of information through social media about their customers. How they react after a new post, which one they like more, which one they like less, what about their age, gender, country, etc… If this hypothesis is correct, Tommy Hilfiger would have a lot of followers to know which way to go.
The Tommy’s Hilfiger social media strategy could be a source of inspiration for our journal by following simple rules like :
To be on different social media, like Facebook, Twitter, Youtube, etc…
To animate the different media with a daily content, like promoting our articles, our website, our events, etc…
To diversify the content, with text, photos, videos,…
To answer quickly to the followers
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