Digital Marketing

PowerPoint Presentations for the Final

EF May 2015 Deck (Thue’s KISS Metrics Presentation)

Mobile Marketing Powerpoint

PowerPoint Presentations for the Midterm

Deeper Into the SEO Hole

Online Marketing Terms PowerPoint

Course Syllabus: Spring 2015

Subject to changes throughout term

Dates Week 14/13-4/19	Subjects and Weekly ReadingIntroductionChapter 1: Benefits of Effective Online Marketing	Projects & AssessmentsWelcome!
Week 24/20-4/26	Marketing History Chapter 2: Web 1.0Chapter 3: Web 2.0	Quiz 1Chapters 1, 2 & 3
Week 34/27-5/3	Social Media Chapter 4: Personal Branding	Project 1 Due
Week 45/4-5/10	Social CommerceChapter 8: Social Commerce	Midterm Exam Chapters 1, 2, 3, 4 & 8
Week 55/11-5/17	Marketing StrategyChapter 5: PlanningChapter 6: External Online Engagement	Project 2 Due
Week 65/18-5/24	Marketing Strategy IIChapter 9: Effective Tactics Based on Business Type	Quiz 2Chapters 5, 6 & 9
Week 75/25-5/31	Future of MarketingChapter 11: The Future of Web Marketing	Project 3 Due
Week 86/1-6/7	Future of Marketing IIChapter 12: Staying Ahead of the Curve	Final Exam All Chapters EXCEPT 7 & 10