Oreo’s cookies has been on the market for about a hundred years and it’s a traditional brand in the United States, but also, the brand has conquered customers all over the world. The company’s image is very positive, they give the idea that people who eat Oreo’s cookies have a happy and fun day.
Oreo grew a lot in the past years and now the brand has a big extension of their products. It is possible to find ice cream with Oreo at Mc Donald’s, Oreo Cheesecake at Cheesecake factoring and etc. However to make this brand extension work, Oreo has to have a great marketing, so their customers can know about it.
Therefore, the brand has an excellent marketing to advertise its products and it is doing a great job with social media. Oreo’s company has been advertising on twitter, Facebook, Instagram, Google plus and others and it’s working well. On Facebook they have overall 37 millions likes on their pages, on Instagram they have 203 thousand followers and on Twitter it’s 435 thousand followers.
The advertisement on these three Social Media are different, but it has the same meaning. They are all creative advertisement with a lot of sense of humor and delicious items that can be made with Oreo. Also they share videos with different ways to eat the cookie, and in addition to, when the brand does an extension with another company they also share on the Social Media. Another kind of sharing that Oreo’s do is to create fun image for a typical holiday, for example, for the gay pride and christmas.
The company has a different target audience when advertising on Social Media. It is focused on young people for some reasons. First of all young people spend more time on Facebook and Instagram, also they like to share the content with theirs friends if they like it. Second, young people need to recognize the brand and keep the name Oreo in their mind, so when they think about cookies they can think about Oreo’s cookie. And third, Oreo is a traditional cookie, so the company don’t need to worry so much about the on older people, once they already know and buy the cookies.
For the consumer base, that is the older people, Oreo use another type of advertisement like television because they are not so used to use social media, and also they already know the cookies for a long time so that way the company just needs to advertise to keep the brand on the customer’s minds not to present the brand for them.
Oreo’s online marketing strategy is definitely working and it is possible to prove it. On Facebook most of Oreo’s post has more than 300 share and over 200 comments, depending on what is the content. Usually content that contains videos is more sharable than the one’s that has just funny image, and content that has more images is more sharable than the one’s that has just text. And that is explainable, because people are more interested in things when they don’t need to spend time and energy. So it is easy to watch a video or see an image, than to read a big text.
Since Oreo’s strategy is working well, it is good for other companies, like a small business or a blog to base on their marketing strategy. The Hyde Street Journal could use one of Oreo’s marketing strategies, that is work with more pictures and videos between the texts, so it can be more attractive for those who are reading. Otherwise, when people see a long text without any image or video, they don’t get interested because they think it is going to be boring or that is going to take a long time to read it.
HYDE STREET JOURNAL 